Daunfeldt, Sven-Olov; Mihaescu, Oana; Nilsson, Helena; … - Handelns Utredningsinstitut (HUI Research) - 2015
IKEA is one of the world’s largest retailers, but little is known about how IKEA impact incumbent retailers when deciding to enter a local market. Previous studies on the effects of big-box entry on surrounding retailers have also generated inconclusive results, and mainly been focused towards...