Search Results - subject:"prosumption"

Restless platformance : how prosumer practices change platform markets

Scaraboto, Daiane; Fischer, Eileen - In: Marketing theory 24 (2024) 1, pp. 45-63

Persistent link: https://www.econbiz.de/10014631380

The Strategic Repositioning of the European Union Consumers in the Context of the Energy Paradigm Change. From the Traditional Supplier-User Relationship to the Emergence of the Prosumers

Miron, Dumitru; Epurescu, Vlad; Budacia, Elisabeta Andreea - In: Amfiteatru Economic 25 (2023) 63, pp. 397-412

The entire contemporary societal landscape, including the business environment, faces a complex kaleidoscope of challenges, fuelled by a greater than ever level of turbulence manifesting itself on all levels. In the new circumstances, opportunities and threats follow and multiply, interfere, and...

Persistent link: https://www.econbiz.de/10014463413

The strategic repositioning of the European Union consumers in the context of the energy paradigm change : from the traditional supplier-user relationship to the emergence of the prosumers

Miron, Dumitru; Epurescu, Vlad; Budacia, Elisabeta Andreea - In: Amfiteatru economic : an economic and business research … 25 (2023) 63, pp. 397-412

Persistent link: https://www.econbiz.de/10014464225

The role of gastronomic services in meeting the nutritional needs of rural households : the case of the Masovian voivodeship in Poland

Trębska, Paulina; Wysokiński, Marcin; Gromada, Arkadiusz - In: European research studies 25 (2022) 2, pp. 290-300

Persistent link: https://www.econbiz.de/10013532008

Segmentation of collaborative consumption consumers : social identity theory perspective

Małecka, Agnieszka; Mitręga, Maciej; Pfajfar, Gregor - In: International journal of consumer studies 46 (2022) 6, pp. 2445-2465

Persistent link: https://www.econbiz.de/10013412518

Players as prosumers : how customer engagement in game modding may benefit computer game market

Dewalska-Opitek, Anna; Hofman-Kohlmeyer, Magdalena - In: Central European business review : CEBR 10 (2021) 1, pp. 77-97

Persistent link: https://www.econbiz.de/10012491996

Consumption attachments of Brazilian fans of the National Football League: A netnography on Twitter interactions

Moura, Bruno Melo; de Souza-Leão, André Luiz Maranhão - In: Innovation & Management Review 17 (2020) 3, pp. 251-266

Purpose - The National Football League (NFL), the most lucrative sports league in the world, has its second largest foreign audience in Brazil. Its Brazilian broadcasts stimulate the audience to extrapolate television reception and interact through a social media platform, seeking to integrate a...

Persistent link: https://www.econbiz.de/10012484290

Consumption attachments of Brazilian fans of the National Football League : a netnography on Twitter interactions

Moura, Bruno Melo; Souza-Leão, André Luiz Maranhão de - In: Innovation & management review 17 (2020) 3, pp. 251-266

Purpose The National Football League (NFL), the most lucrative sports league in the world, has its second largest foreign audience in Brazil. Its Brazilian broadcasts stimulate the audience to extrapolate television reception and interact through a social media platform, seeking to integrate a...

Persistent link: https://www.econbiz.de/10012262349

The impact of consumption situations and culture differences on decision making in food prosumption

Xie, Chunyan; Grønhaug, Kjell - In: Nordic journal of business : NJB 66 (2017) 3, pp. 158-176

Persistent link: https://www.econbiz.de/10012232090

Czy prosumpcja w dobie kryzysu to zjawisko jednowymiarowe? Eksploracja wsrod uzytkownikow portali spolecznosciowych. (Should we treat prosumption as one-dimensional phenomenon in t...

Mitrega, Maciej - In: Problemy Zarzadzania 11 (2013) 40, pp. 40-53

The main research problem of this paper takes form of the question: Should we treat prosumption as one-dimensional or … neglected. Such understanding of prosumption is not justified in the time of crisis that puts households under budgetary … pressure on the global scale. The empirical study presented in this paper suggests that prosumption is a two …

Persistent link: https://www.econbiz.de/10011265585