This article conceptualizes media provocation, a common but understudied practice of mediatized protest and resistance … situation or context. As such, media provocation can have a major impact on public debate, politics and the course of events. In … this article, the key elements of media provocation are initially examined and subsequently illustrated by drawing on a …

elements of surprise, perceived provocation, attitudes towards the ad and the positive beliefs about it. …

consommateurs ciblés. La provocation est une des composantes publicitaires en croissance durant cette dernière décennie (par exemple … provocation. Elle assure une conformité des comportements. Advertising is a domain in constant evolution in terms of investments … product. It affects everyone, not only the targeted consumers. Provocation is an important strategy in evolution during the …