Korkmaz, Korkmaz, E.; Kuik, Kuik, R.; Fok, Fok, D. - Erasmus Research Institute of Management (ERIM), … - 2013
to predict the timing of the next purchase. Such predictions are managerially relevant as they enable managers to choose … appropriate promotion strategies to improve revenues. Moreover, the predictive performance on the purchase timing can be more … informative on the relative quality of BTYD models. For each of the established models, we discuss the prediction of the purchase …