Silva, Ana Paula Silveira; Scare, Roberto Fava; … - Sociedade Brasileira de Economia e Sociologia Rural - SOBER - 2008
. ----------------------------------------------------------------This work studies the agro-industrial consumer purchase process and its main objective is to analyze if the tendency of … approximation of this process regarding to the model of organizational purchase is already confirmed, and also in which stages of …, initially it was collected secondary data referring to the agro-industrial client purchase decision process through books …