Skretkowicz, Yvette; Perret, Jens K. - 2023
encourage the purchase of healthy foods. The aim of this study is to investigate the effectiveness of visual nudging in FMCGs in … the form of the Nutri-Score on consumers' purchase decisions and to validate its robustness with respect to the … demographic factors of gender and age. For this purpose, an online survey was conducted with 296 participants and the purchase …