Paudel, Tulsi; Li, Wen Ya; Kim, Yeong Gug; Ji, Yunho - In: Global business and finance review 29 (2024) 2, pp. 1-16
investigates South Korean non-Muslim customers' halal food purchase intentions using an extended model of goal-directed behavior …' desire to purchase halal foods. Desire and halal awareness also pre- dicted purchase intentions. Moreover, word of mouth (WOM …) had a significant moderating effect on the desire to purchase intentions of halal foods. Research limitations …