Indiani, Ni Luh Putu; Febriandari, Sagung Ningrat Shinta - In: Cogent Business & Management 8 (2021) 1, pp. 1-17
other Asian countries. It implies a low intention of Indonesians to conduct an online purchase. Therefore, a study that … examines key factors that influence online purchase intention becomes necessary. This research aimed to analyse the influence … of perceived benefit and perceived risk toward online purchase intention and actual purchase. A survey was conducted to …