Dunn, Gregory; Baloglu, Seyhmus; Annaraud, Katerina; … - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 344-362
The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
