Mughal, Hasan Ali; Faisal, Farida; Khokhar, Munawar Naz - In: Cogent Business & Management 8 (2021) 1, pp. 1-22
This is the first study that explores consumer perception, preferences, and barriers in the purchase of non-certified organic food. The qualitative approach was applied to investigate the phenomena in real-life settings. Twenty-eight interviews were conducted from organic shoppers in specialized...
