Kalia, Prateek - In: International Journal of Online Marketing (IJOM) 7 (2017) 2, pp. 42-56
education, age, gender, monthly income, occupation, marital status and their online purchase frequency. Web survey has been … factors and purchase frequency. Significant association has been found between two demographic variables i.e. gender …, occupation and purchase frequency. Further, a chi-square post hoc test via standard residual method confirmed that purchase …