The objective of the research was to determine the factors of consumer behavior that influence the purchase process of … influence on the purchase process, however, some factors show a greater impact in the study. … structural equations show that social factors and psychological factors of consumer behavior significantly influence the purchase …

. ----------------------------------------------------------------This work studies the agro-industrial consumer purchase process and its main objective is to analyze if the tendency of … profile of the sample. The study showed that the consumer purchase process at the Agribusiness sector still cannot be …