Search Results - subject:"purchase process"

Factors of consumer behavior in the purchase process of Peruvian bodegas in the context of COVID-19

Palacios, Patricia; Rosado, Herlin; Tolentino, Leddy; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 2, pp. 387-395

The objective of the research was to determine the factors of consumer behavior that influence the purchase process of … influence on the purchase process, however, some factors show a greater impact in the study. … structural equations show that social factors and psychological factors of consumer behavior significantly influence the purchase …

Persistent link: https://www.econbiz.de/10014246976

Successful Product Management : Tool Box for Professional Product Management and Product Marketing

Aumayr, Klaus J. - 2023

Product management: positioning, core competencies and organizational integration -- Product marketing: structures, success factors and practical tools -- Process-oriented product management: work processes, process-oriented marketing and innovation management.

Persistent link: https://www.econbiz.de/10013545717

Mídia streaming e pirataria : o comportamento do consumidor de anime no Brasil

Hipólito, Brennda Evaristo; Mascena, Keysa Manuela Cunha de - In: Consumer behavior review : CBR 4 (2020) 1, pp. 38-52

Persistent link: https://www.econbiz.de/10012285268

Antecedents of customer mortgage shopping satisfaction: the mediating role of search intensity, evidence from the NSMO survey

Reddy N, Srinivasa; Thanigan, Jayanthi - In: International Journal of Housing Markets and Analysis 16 (2022) 6, pp. 1089-1109

Purpose The purpose of this paper is to examine the antecedents of customer satisfaction during mortgage purchases. Mortgage demand in the USA has reached an all-time high because of an increase in housing demand after COVID-19. Nonetheless, several customers are dissatisfied with their service...

Persistent link: https://www.econbiz.de/10014778106