appropriate promotion strategies to improve revenues. Moreover, the predictive performance on the purchase timing can be more … timing. Next, we compare these models across three datasets on the predictive performance on the purchase timing as well as … informative on the relative quality of BTYD models. For each of the established models, we discuss the prediction of the purchase …

Most models for purchase timing behavior of households do not take into account that many households have regular and … non-shopping days. I propose a statistical model for purchase timing that exploits information on the shopping days of … Institute Erasmus University Rotterdam Econometric Institute Report EI 2005-07 Abstract Most models for purchase timing behavior …

Most models for purchase timing behavior of households do not take into account that many households have regular and … non-shopping days. I propose a statistical model for purchase timing that exploits information on the shopping days of …

Purchase timing of households is usually modeled at the category level. Marketing efforts are however only available at … capture the relevance of the marketing mix of individual brands. One of these approaches integrates the purchase timing model …

Purchase timing of households is usually modeled at the category level. Marketing efforts are however only available at … capture the relevance of the marketing mix of individual brands. One of these approaches integrates the purchase timing model …

In this paper we consider stochastic purchase timing models used in marketing for low-involvement products and show … probabilistic argument and cover not only the well-known condensed negative binomial model but also stochastic purchase timing …

In this paper we consider stochastic purchase timing models used in marketing for low-involvement products and show … probabilistic argument and cover not only the well-known condensed negative binomial model but also stochastic purchase timing …