Makudza, Forbes; Mugarisanwa, Cleopatra; Siziba, Shingirai - In: Dutch journal of finance and management 4 (2020) 2/65, pp. 1-10
This paper examines the causal relationship between social media and consumer purchasing behaviour in the mobile telephony industry in Zimbabwe. The study was driven by a strong desire to convert social media usage into desirable purchase behaviour. Social media was examined using four variables...
