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Year of publication
Subject
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Konsumentenverhalten 102,829 Consumer behaviour 102,826 Beziehungsmarketing 12,893 Relationship marketing 12,888 Theorie 12,611 Theory 12,598 Markenführung 8,958 Brand management 8,957 Online retailing 8,747 Online-Handel 8,747 Markenimage 7,877 Brand image 7,854 Customer satisfaction 7,191 Kundenzufriedenheit 7,191 Social Web 7,051 Social web 7,051 Markenartikel 6,905 Brand 6,897 Online-Marketing 5,620 Internet marketing 5,599 Experiment 5,289 Dienstleistungsqualität 5,176 Service quality 5,176 Einzelhandel 5,086 Retail trade 5,016 Werbewirkung 4,904 Advertising effects 4,881 Electronic Commerce 4,872 E-commerce 4,746 Emotion 4,399 USA 4,368 United States 4,239 Deutschland 3,993 Germany 3,812 Private consumption 3,799 Privater Konsum 3,799 Werbung 3,739 Marketingmanagement 3,725 Marketing management 3,707 Advertising 3,676
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Online availability
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Undetermined 39,503 Free 26,181 CC license 2,223
Type of publication
All
Article 71,192 Book / Working Paper 33,506 Journal 150
Type of publication (narrower categories)
All
Article in journal 64,581 Aufsatz in Zeitschrift 64,581 Graue Literatur 8,760 Non-commercial literature 8,760 Arbeitspapier 7,243 Working Paper 7,243 Aufsatz im Buch 5,794 Book section 5,794 Hochschulschrift 2,757 Thesis 1,838 Collection of articles of several authors 1,200 Sammelwerk 1,200 Aufsatzsammlung 834 Conference paper 670 Konferenzbeitrag 670 Bibliografie enthalten 362 Bibliography included 362 Konferenzschrift 362 Collection of articles written by one author 319 Sammlung 319 Dissertation u.a. Prüfungsschriften 262 Case study 256 Fallstudie 256 Lehrbuch 246 Textbook 204 Reprint 197 Conference proceedings 164 Amtsdruckschrift 158 Government document 158 Statistik 84 Systematic review 72 Übersichtsarbeit 72 Statistics 69 Forschungsbericht 61 Ratgeber 59 Guidebook 53 Handbook 53 Handbuch 53 Market information 52 Marktinformation 52
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Language
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English 98,032 German 5,858 French 337 Undetermined 245 Polish 115 Spanish 82 Italian 73 Swedish 35 Russian 32 Danish 28 Norwegian 22 Dutch 21 Portuguese 19 Finnish 14 Hungarian 14 Slovak 10 Czech 6 Croatian 5 Romanian 4 Bulgarian 3 Slovenian 3 Arabic 2 Multiple languages 2 Serbian 2 Chinese 2 Bosnian 1 Lithuanian 1 Macedonian 1 Malay (macrolanguage) 1 Turkish 1
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Author
All
Han, Heesup 152 Belk, Russell W. 135 Mattila, Anna S. 128 Grunert, Klaus G. 112 Phau, Ian 100 Septianto, Felix 95 Lusk, Jayson L. 93 Loureiro, Sandra Maria Correia 92 Wansink, Brian 90 Dwivedi, Yogesh K. 89 Huber, Frank 88 Agarwal, Sumit 84 Grewal, Dhruv 83 Gierl, Heribert 81 Wiedmann, Klaus-Peter 81 Bauer, Hans H. 80 Law, Rob 80 Herrmann, Andreas 79 Nayga, Rodolfo M. <Jr.> 79 Sheth, Jagdish N. 79 Foxall, Gordon R. 78 Usman, Osly 78 Bagozzi, Richard P. 75 Chintagunta, Pradeep K. 73 Paul, Justin 73 Khare, Arpita 71 Verhoef, Peter C. 71 Kim, Jungkeun 70 Cherchye, Laurens 69 Rock, Bram de 69 Woodside, Arch G. 69 Krishna, Aradhna 68 Ko, Eunju 66 Janssen, Maarten C. W. 65 Stavins, Joanna 65 Sutter, Matthias 65 Hollebeek, Linda D. 62 Kim, Seongseop 62 Laroche, Michel 62 Jang, Soocheong (Shawn) 61
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Institution
All
National Bureau of Economic Research 636 Springer Fachmedien Wiesbaden 130 OECD 80 European Commission / Joint Research Centre 64 European Commission / Directorate-General for Justice and Consumers 58 London Economics 50 IPSOS 47 American Marketing Association 37 Consumers, Health, Agriculture and Food Executive Agency 37 IGI Global 35 Deloitte consortium 32 Verlag Dr. Kovač 32 International Energy Agency 30 GFK 26 Institut für Demoskopie Allensbach 26 Books on Demand GmbH <Norderstedt> 22 Edward Elgar Publishing 22 Friedrich-Schiller-Universität Jena 20 Information Resources Management Association 19 Nordic Council of Ministers 18 European Parliament / Directorate-General for Internal Policies of the Union 16 INSEAD 15 Center Data 14 Deloitte 14 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 14 Wageningen Economic Research 14 Nomos Verlagsgesellschaft 13 Christian-Albrechts-Universität zu Kiel 12 Rheinisch-Westfälische Technische Hochschule Aachen 12 Universität Mannheim 12 European Commission / Directorate-General for Health and Consumers 11 Europäische Kommission / Gemeinsame Forschungsstelle 11 Gesellschaft für Ökologische Kommunikation mbH 11 Organisation for Economic Co-operation and Development 11 Österreichisches Institut für Wirtschaftsforschung 11 Deutscher Dialogmarketing Verband 9 European Central Bank 9 European Commission / Directorate-General for Communication 9 Gesellschaft für Konsum-, Markt- und Absatzforschung 9 Haufe-Lexware GmbH & Co. KG 9
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Published in...
All
Journal of business research : JBR 2,431 Journal of retailing and consumer services 2,404 International journal of hospitality management 930 International journal of consumer studies 921 Psychology & marketing 819 NBER working paper series 633 Journal of consumer research : JCR ; an interdisciplinary bimonthly 620 Asia Pacific journal of marketing and logistics 556 The journal of product & brand management 488 NBER Working Paper 487 Tourism management : research, policies, practice 467 Working paper / National Bureau of Economic Research, Inc. 443 Management science : journal of the Institute for Operations Research and the Management Sciences 420 Marketing science 418 Journal of travel and tourism marketing 412 The journal of brand management : an international journal 405 International journal of contemporary hospitality management 401 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 400 European journal of marketing : EJM 389 Journal of marketing research : JMR 388 Marketing letters : a journal of research in marketing 387 Journal of retailing 371 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 368 Journal of fashion marketing and management 367 Journal of the Academy of Marketing Science 364 Journal of international consumer marketing 363 Journal of marketing management : MM 362 Journal of marketing 356 SpringerLink / Bücher 355 Technological forecasting & social change : an international journal 355 The journal of services marketing 340 Journal of marketing communications 337 Cogent business & management 332 Marketing intelligence & planning 322 The international review of retail, distribution and consumer research 322 International journal of retail & distribution management 311 Journal of Islamic marketing 307 Food policy : economics planning and politics of food and agriculture 306 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 306 Journal of hospitality marketing & management 303
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Source
All
ECONIS (ZBW) 103,716 USB Cologne (EcoSocSci) 1,129 BASE 1 EconStor 1 RePEc 1
Showing 1 - 10 of 104,848
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Customer experiences with service robots in hotels : a review and research agenda
Rana, Nripendra P.; Begum, Nusaiba; Faisal, Mohd. Nishat; … - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10015189113
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Is there a link between health care utilisation and subjective well-being? : an exploratory study among older Danes
Aaskoven, Maiken Skovrider; Kjær, Trine; Gyrd-Hansen, Dorte - In: The European journal of health economics 26 (2025) 1, pp. 87-93
Persistent link: https://www.econbiz.de/10015189838
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64
Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....
Persistent link: https://www.econbiz.de/10015190404
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Consumer knowledge in marketing : a critical review and research agenda
Garrido-Castro, Elisa; Torres-Peña, Francisco José; … - In: Spanish journal of marketing 29 (2025) 1, pp. 65-94
Persistent link: https://www.econbiz.de/10015190413
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WeChat gamification : mobile payment impact on word of mouth and customer loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113
Persistent link: https://www.econbiz.de/10015190420
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Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling
Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135
Persistent link: https://www.econbiz.de/10015190421
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Do emotional carryover effects carry over?
Masters, Nikhil; Lloyd, Tim A.; Starmer, Chris - In: Journal of behavioral and experimental economics 114 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015190628
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Informing the uninformed, sensitizing the informed : the two sides of consumer environmental awareness
Brécard, Dorothée; Chiroleu-Assouline, Mireille - 2025
Persistent link: https://www.econbiz.de/10015191325
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Exploring Africa's heterogenous middle class' brand behaviour in the new digital age : practical insights from a multiple country study
Chikweche, Tendai; Lappeman, James; Mohammed, Hossain; … - In: Journal of international consumer marketing 37 (2025) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10015191963
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Do cruelty-free practices matter? : the role of consumer speciesism in differential preference for cruelty-free products
Bandopadhyay, Anwesha; Borah, Sourav Bikash; … - 2025
Persistent link: https://www.econbiz.de/10015192277
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