Internet usage and commerce are growing significantly around the world, and Generation Y consumers, the first generation to grow up with the Internet, have turned into young adults. As part of this generation, university students represent a lucrative market for businesses selling a wide array...

Internet usage and commerce are growing significantly around the world, and Generation Y consumers, the first generation to grow up with the Internet, have turned into young adults. As part of this generation, university students represent a lucrative market for businesses selling a wide array...

In the last years the phenomenon of counterfeiting has become increasing across all sectors of the market, with negative effects both on economic and social level of the country. About issue of counterfeiting, in national and international literature, there are several studies, however, there...