Yao, Yunhao; Zheng, Ruoquan; Parmak, Merle - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 5, pp. 1240-1263
Purpose The main aims of this study were to develop analytical scales for yachting tourism push-pull motivations and … between identified factors were statistically significant and meaningful. Originality/value The push-pull-constraint model … offers a new interpretation to the traditional push-pull model in theory, and the results contribute to local yacht industry …