Search Results - subject:"push-pull effects"

The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies

Danciu, Victor - In: Romanian Economic Journal 15 (2012) 45, pp. 3-24

cause and as a business with a profit motive. This contribution may be identified in the push-pull effects on consumer … the role they could play for obtaining successfully push-pull effects. These effects go beyond the essential meanings of …-being improvement, and a better profitability are the forms the push-pull effects could take at a micro level. At a macro level, the …

Persistent link: https://www.econbiz.de/10010934736

Incubation Push or Business Pull? Investigating the Geography of U.S. Business Incubators

Qian, Haifeng; Haynes, Kingsley E.; Riggle, James D. - In: Economic Development Quarterly 25 (2011) 1, pp. 79-90

The primary purposes of this article are to present new data on the geographic distribution of U.S. business incubators and to explore the geographically bounded factors that influence the location of business incubators. The authors' data show that U.S. business incubators are unevenly...

Persistent link: https://www.econbiz.de/10009367539