Hetenyi, Gabor; Lengyel, Attila; Szilasi, Magdolna - In: Journal of Industrial Engineering and Management (JIEM) 12 (2019) 3, pp. 393-404
Purpose: The present study aims to give a short introduction into the possibilities offered by Voyant Tools to quantitatively explore qualitative data on the Sales-Marketing Interface (SMI). Design/methodology/approach: The study is exploratory in nature. The sample consists of sales and...
