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  • Search: subject:"qualitative multilevel focus group interview"
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Befragung 1 Beziehungsmarketing 1 Facebook 1 Higher education institution 1 Hochschule 1 Internet marketing 1 Interview 1 Marketing management 1 Marketingmanagement 1 NVivo 11 1 Online-Marketing 1 Relationship marketing 1 Social Web 1 Social media marketing 1 Social web 1 Students 1 Studierende 1 customer relationship management 1 qualitative multilevel focus group interview 1 students’ recruitment and retention 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Andy-Wali, Hope Adanne 1 Wali, Andy Fred 1
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Paradigm : the journal of Institute of Management Technology 1
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Students as valuable customers : integrating a social media marketing platform into customer relationship management capabilities for marketing higher education services
Wali, Andy Fred; Andy-Wali, Hope Adanne - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 1-16
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