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Paradigm : the journal of Institute of Management Technology
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Students as valuable customers : integrating a social media marketing platform into customer relationship management capabilities for marketing higher education services
Wali, Andy Fred
;
Andy-Wali, Hope Adanne
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012161067
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