Toro-Gonzalez, Daniel; Yan, Jia; Gallardo, Karina; … - School of Economic Sciences, Washington State University - 2012
This article estimates the demand for mint-flavored gum products using grocery store sales data and accounting for consumers’ valuation of quality. Unobserved product attributes, such as flavor quality, are important elements to consider when estimating the demand for gum. The estimation...