Akter, Tania; Uddin, Md. Shawan; Rahman, Rubaiyat; … - In: Journal of open innovation : technology, market, and … 10 (2024) 4, pp. 1-15
The study aims to understand the antecedents of customer behaviour that lead to high purchase intention, encompassing moderating role of system quality to achieve purchase intention. Theoretically, this research employs the technology acceptance model to examine the proposed relationship and...