"Rethinking Quality provides a thorough exploration of modern and innovative Quality Management (QM) throughout the business value chain. This book delves into the processes and thinking required in managing the value change from the supply side through across all functions of the value chain....

Marketing strategies for total quality management in hospitality excellence is invaluable for understanding how to integrate marketing and TQM to enhance service quality and customer satisfaction. Its comprehensive analysis and interdisciplinary approach effortlessly connect marketing activities...