Purpose The purpose of this paper is to reflect on Nenonen et al. ’s paper on theorizing with managers. This paper discusses differences between marketing science and marketing practice and gives suggestions to reduce the theory–praxis gap. It gives examples of quantitative studies that have...

Lindbergh L., Larsson C.-G. and Wilson T. L. (2004) Cost control and revenue generation: the case of public-housing companies' experiences in Sweden, Regional Studies38, 803-815. Increased competition for funds associated with the provision of public-sector housing, stock privatization, and...