Rezension: Mit dem Band "Klein aber fein!" setzen Peter Kriwy und Christiane Gross die Reihe "Forschung und Entwicklung in der Analytischen Soziologie" fort. Sie rücken mit dieser Zusammenstellung ein Thema in den Vordergrund, das lange ein Schattendasein geführt hat. So ist das Streben der...

Provides details on a specific approach to research. The book is relevant to a broad range of disciplines, can be used in teaching and by practitioners, and is focused on an integrated approach to qualitative and quantitative research

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...

This paper aims at providing business survey analysts with simple econometric tools to quantify qualitative survey data. We extend the traditional and commonly applied method proposed by Carlson and Parkin (1975) to capture observable survey respondent heterogeneity. We also discuss...