This book focuses on the use of quantitative methods for both business and management, helping readers understand the most relevant quantitative methods for managerial decision-making. Pursuing a highly practical approach, the book reduces the theoretical information to a minimum, so as to give...

Quantitative research : its place in consumer psychology / Cathrine V. Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer...

"The aim of the present paper is twofold. We first give an overview of the multi-faceted construct of career success with its 'objective' (real attainments) and 'subjective' (perceived attainments) components and with the different methodologies measuring them ('subjectivist' vs. 'objectivist'...

"The aim of the present paper is twofold. We first give an overview of the multi-faceted construct of career success with its 'objective' (real attainments) and 'subjective' (perceived attainments) components and with the different methodologies measuring them ('subjectivist' vs. 'objectivist'...

Dieses Lehrbuch bietet eine Einführung in die sozialwissenschaftliche Forschungslogik und den quantitativen Forschungsprozess. Die einzelnen Phasen des Forschungsprozesses – Forschungsthema und Entwicklung einer Forschungsfrage, Konzeptspezifikation, Hypothesenbildung, Operationalisierung,...

Modern political culture features a deep-seated faith in the power of numbers to find answers, settle disputes, and explain how the world works. Whether evaluating economic trends, measuring the success of institutions, or divining public opinion, we are told that numbers don't lie. But numbers...

part Part I Background -- chapter 1 Introduction -- chapter 2 Elasticities – Background and concept -- chapter 3 Elasticities – Their use in pricing -- part Part II Stated preference models -- chapter 4 Conjoint analysis -- chapter 5 Discrete choice models -- chapter 6 MaxDiff models --...

The book examines the methodological challenges in analyzing the effectiveness of development policies. It presents a selection of tools and methodologies that can help tackle the complexities of which policies work best and why, and how they can be implemented effectively given the political...