Purpose – This paper seeks to examine two management doctoral research projects to highlight the advantages in mixed methods as the primary research design. Design/methodology/approach – This paper summarises the methods of data collection and analysis which were used by two doctoral...

Purpose – The purpose of this study is to develop an investment strategy designed both to enable student-managed investment fund (SMIF) students to more quickly build out their portfolio at the beginning of the academic year and to give them some exposure to quantitative approaches to...

This paper is a survey which describes and explains in non-technical terms the logic behind various methodologies used in conducting retrospective quantitative evaluations of public policy programs. The programs usually have as their main targets firms or individuals who benefit from direct...

Purpose – There is intense competition and increasing globalisation in financial markets. Bank management must develop customer‐oriented strategies in order to compete successfully in the competitive retail banking environment. The longer a bank can retain a customer, the greater revenue and...

Purpose – The overlapping measures of “state vulnerability” prompt a double interrogation: about their methodological validity, and analytical relevance. Against this epistemic framework, the purpose of this paper is to ask whether the relentless quest for precision may prevent obtaining...

Purpose – Case study findings increasingly indicate that the implementation of service‐based business concepts is becoming a global business trend. The purpose of this paper is to analyze a broad European survey to understand the extent to which service infusion has already deeply affected...

Purpose – The growing interest in complexity science as a framework for understanding social and economic systems has had, in recent times, an influence on the study of tourism destinations. This paper aims to describe this approach and discuss its theoretical and methodological implications...

Purpose – This paper aims to assess how to select an appropriate intellectual property valuation method according to the valuation situation and context. Design/methodology/approach – The article describes the difference between the quantitative and qualitative methods and principles. It...

Purpose – Normal “mixed method” approaches to research – using standard quantitative surveys supported by qualitative methods such as semi‐structured interviews, often fail to measure issues “outside of the fence”. The purpose of this paper is to consider whether the challenges of...