Denner, Nora; Viererbl, Benno; Weismantel, Maike - In: Corporate Communications: An International Journal 29 (2024) 6, pp. 1054-1069
Purpose This study examines the role of CEO communication in effective crisis management. Specifically, it examines whether the communication of private information about a CEO can create a positive pre-crisis image that serves as a buffer during actual crises. Design/methodology/approach This...