Purpose This study aims to examine the relationship between the personality dimensions of consumers and celebrities; the effect of celebrity personality on attitude towards the celebrity; and the effect of attitude towards the celebrity on purchase intention. Design/methodology/approach Data...

This paper is a survey of the Italian bottled water industry that with quantitative approach relates the consumes or operative volumes of mineral water market based on the middle trend of temperatures, the consumed income per-capita and the trend of the population. We present the weight-OLS...

This paper is a survey of the Italian bottled water industry that with quantitative approach relates the consumes or operative volumes of mineral water market based on the middle trend of temperatures, the consumed income per-capita and the trend of the population. We present the weight-OLS...

Purpose: The primary aim of this study was to investigate the entrepreneurial intentions of social grant recipients in the cities of Johannesburg and Tshwane. This study further investigated the extent to which social grants influence the entrepreneurial behaviour of social grant recipients....