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YouTube 1 attitudes 1 credibility 1 purchase intentions 1 quantity of posts 1 usefulness 1 user generated content 1 views and reviews 1
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MIR, Imran Anwar 1 REHMAN, Kashif Ur 1
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Management & Marketing 1
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Factors affecting consumer attitudes and intentions toward user-generated product content on YouTube
MIR, Imran Anwar; REHMAN, Kashif Ur - In: Management & Marketing 8 (2013) 4
assesses the effects of quantity of posts, views and reviews (QPVR) on perceived credibility (PC) and usefulness (PU) of …
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