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attribute conflict 1 preference uncertainty 1 random multiattribute utility 1
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Fischer, Gregory W. 1 Jia, Jianmin 1 Luce, Mary Frances 1
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Attribute Conflict and Preference Uncertainty: The RandMAU Model
Fischer, Gregory W.; Jia, Jianmin; Luce, Mary Frances - In: Management Science 46 (2000) 5, pp. 669-684
This paper extends the behavioral results reported in Fischer et al. (2000) by developing a model addressing preference uncertainty in multiattribute evaluation. The model is motivated by two hypotheses regarding properties of multiattribute profiles that lead to greater preference uncertainty....
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