Honhon, Dorothee; Jonnalagedda, Sreelata; Pan, Xiajun Amy - In: Manufacturing & Service Operations Management 14 (2012) 2, pp. 279-289
A retailer's product selection decisions are largely driven by her assumptions on how consumers make choices. We use a ranking-based consumer choice model to represent consumer preferences: every customer has a ranking of the potential products in the category and purchases his highest ranked...
