Rodríguez-Díaz, Manuel; Alonso-González, Raquel; … - In: Administrative Sciences : open access journal 9 (2019) 3/58, pp. 1-18
Online reputation is a strategic aspect of lodgings' image and commercialization. Websites containing tourism reviews have increased their influence on customers' decisions, leading to the effective management of Internet social media accounts. Customer evaluations of lodgings vary across...
