Search Results - subject:"reactance theory"

Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification

Matarazzo, Michela; Diamantopoulos, Adamantios - In: International marketing review 40 (2023) 5, pp. 894-905

Persistent link: https://www.econbiz.de/10014470100

"Buy local" campaigns in times of crisis : insights from reactance theory

Matarazzo, Michela; Diamantopoulos, Adamantios; Raff, … - In: International marketing review 40 (2023) 7, pp. 45-78

Persistent link: https://www.econbiz.de/10014470399

The persuasive effect of humorous prompts on tourists' heritage responsible behaviors

Ji, Jia-Cheng; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: Tourism review 79 (2024) 4, pp. 903-922

Persistent link: https://www.econbiz.de/10015049345

Technology paternalism and smart products : review, synthesis, and research agenda

Rochi, Martin - In: Technological forecasting & social change : an … 192 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014442007

How the time-scarcity feature of live-streaming e-commerce affects impulsive buying

Hao, Shuaikang; Huang, Ling - In: The service industries journal 43 (2023) 11/12, pp. 875-895

Persistent link: https://www.econbiz.de/10014321630

Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers

Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent Economics & Finance 7 (2019) 1, pp. 1-13

This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher's website on young Indian travellers. Despite the widespread use of the term in marketing...

Persistent link: https://www.econbiz.de/10014001384

Perceived intrusiveness of rich media ads in online advertising : evidences from young Indian travellers

Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent economics & finance 7 (2019) 1, pp. 1-13

This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher’s website on young Indian travellers. Despite the widespread use of the term in marketing...

Persistent link: https://www.econbiz.de/10014232237

Decoding revenge buying in retail : role of psychological reactance and perceived stress

Gupta, Astha Sanjeev; Mukherjee, Jaydeep - In: International journal of retail and distribution management 50 (2022) 11, pp. 1378-1394

Persistent link: https://www.econbiz.de/10013407388

The joint influence of the timing and framing of an online upselling message on consumer perceptions : the roles of construal level and reactance

Denizci Guillet, Basak; Mattila, Anna S.; Peng, Zixi; … - In: International journal of contemporary hospitality management 34 (2022) 7, pp. 2516-2534

Persistent link: https://www.econbiz.de/10013412655

Stairway to organic heaven : the impact of social and temporal distance in print ads

Loebnitz, Natascha; Frank, Phillip; Otterbring, Tobias - In: Journal of business research : JBR 139 (2022), pp. 1044-1057

Persistent link: https://www.econbiz.de/10013194334