Search Results - subject:"reactance theory"

Messner, Wolfgang; Payson, Sarah E. - In: Journal of international consumer marketing 34 (2022) 3, pp. 235-254

Persistent link: https://www.econbiz.de/10013361412

Ding, Anni; Legendre, Tiffany S.; Han, Juyeon; Chang, Howook - In: International journal of hospitality management 94 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012494930

Esmark Jones, Carol L.; Stevens, Jennifer L.; Noble, … - In: Journal of public policy & marketing 39 (2020) 3, pp. 334-352

Persistent link: https://www.econbiz.de/10012534311

Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369

Persistent link: https://www.econbiz.de/10012229560

Yuan, Sheng - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 591-608

Persistent link: https://www.econbiz.de/10011882038

Esmark, Carol L.; Noble, Stephanie M.; Breazeale, Michael J. - In: Journal of retailing 93 (2017) 3, pp. 336-349

Persistent link: https://www.econbiz.de/10011744852

Stevens, Jennifer; Esmark, Carol L.; Noble, Stephanie M.; … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 171-187

Persistent link: https://www.econbiz.de/10011675145

Rojas-Méndez, José I.; Davies, Gary - In: Journal of promotion management : JPM 23 (2017) 4, pp. 481-503

Persistent link: https://www.econbiz.de/10011799258

Esmark, Carol L.; Noble, Stephanie M.; Bell, John E.; … - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 423-436

Persistent link: https://www.econbiz.de/10011537258

Kim, Sojung; Atkinson, Lucy Jane - In: Journal of promotion management : JPM 20 (2014) 5, pp. 647-665

Persistent link: https://www.econbiz.de/10010467257

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