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Search: subject:"reactance theory"
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ECONIS (ZBW)
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Does corporate advertising work in a crisis? : an examination of inoculation theory
Kim, Sojung
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10010187590
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22
Bounded autonomy and behavioral ethics : deonance and reactance as competing motives
Folger, Robert
;
Ganegoda, Deshani B.
;
Rice, Darryl B.
; …
- In:
Human relations
66
(
2013
)
7
,
pp. 905-924
Persistent link: https://www.econbiz.de/10009780272
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