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Search: subject:"rebranding"
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Brand management
40
Markenführung
40
rebranding
25
Brand image
22
Markenimage
22
Rebranding
15
Consumer behaviour
14
Konsumentenverhalten
14
Brand
12
Markenartikel
12
Organisatorischer Wandel
9
Organizational change
9
Branding
6
Corporate rebranding
6
Nonprofit organization
5
Nonprofit-Organisation
5
Brand architecture
4
Corporate branding
4
Corporate culture
4
Markenarchitektur
4
Marketing management
4
Marketingmanagement
4
Personality psychology
4
Persönlichkeitspsychologie
4
Unternehmenskultur
4
brand
4
corporate rebranding
4
Bibliometrics
3
Bibliometrie
3
Brand equity
3
Corporate reputation
3
Firmenimage
3
India
3
Indien
3
KMU
3
SME
3
branding
3
change management
3
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Ankündigungseffekt
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English
51
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Arora, Sangeeta
2
Chad, Paul
2
Collange, Véronique
2
Juntunen, Mari
2
Kaul, Pushpanjali
2
Lee, Zoe
2
Mida, Faouzia
2
Son, Sungwook
2
Williams, Antonio S.
2
Zghidi, Afef Ben Youssef
2
Al Shebil, Saleh
1
Amoako, George K.
1
Andreea, Munteanu
1
Attatsitsey, Mayqueen
1
Barnwal, Monika
1
Basu, Meheli
1
Beise-Zee, Rian
1
Bishop, Melissa
1
Blazquez Cano, Marta
1
Boers, Börje
1
Bolhuis, Wendy
1
Bonache, Adrien
1
Borges, Maria Rosa
1
Bosch, Annette L. M. van den
1
Bourne, Humphrey
1
Branca, Ana Sofia
1
Brown, Stephen
1
Brummel, Bradley J.
1
Brunninge, Olof
1
CORBOS, Razvan-Andrei
1
Cabulea, Lucia
1
Calantone, Roger J.
1
Calderwood, Eric
1
Carmen-Gabriela, SECARA
1
Chapleo, Chris
1
Cheng, Julian Ming Sung
1
Chintagunta, Pradeep K.
1
Choudhary, Bushra
1
Clark, Paul
1
Cleff, Thomas
1
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Department of Economics, School of Business
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
ISEG - School of Economics and Management, Department of Economics, University of Lisbon
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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The journal of brand management : an international journal
4
The journal of product & brand management
4
International journal of business and globalisation : IJBG
2
Journal of Business Research
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Ovidius University Annals, Economic Sciences Series
2
Qualitative market research : an international journal
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
African journal of business and economic research : AJBER
1
Annales Universitatis Apulensis Series Oeconomica
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Business and Economic Research : BER
1
Corporate reputation review : an international journal
1
EuroMed journal of management
1
European journal of marketing : EJM
1
Future-focused strategic marketing
1
Interdisciplinary management research XVI ; 1
1
International Conference on Management (ICM 2011) Proceeding
1
International Journal of Hospitality and Event Management
1
International journal of diplomacy and economy
1
International journal of financial services management : IJFSM
1
International journal of sports marketing & sponsorship
1
International studies of management and organization
1
Journal of family business management : JFBM
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing research : JMR
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MPRA Paper
1
Management Strategies Journal
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Nonprofit and voluntary sector quarterly
1
Psychology of leaders and leadership : the official journal of the Society of Psychologists in Leadership
1
REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT
1
Roczniki (Annals)
1
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ECONIS (ZBW)
46
RePEc
14
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1
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1
Ceasing to communicate public family firm identity : the decoupling of internally experienced and externally communicated identities
Boers, Börje
;
Ljungkvist, Torbjörn
;
Brunninge, Olof
- In:
Journal of family business management : JFBM
14
(
2024
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10014524950
Saved in:
2
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
3
Essays in behavioral finance
Cochardt, Alexander Elmar
-
2021
Persistent link: https://www.econbiz.de/10013348543
Saved in:
4
The influence of logo change on brand loyalty and the role of attitude toward
rebranding
and logo evaluation
Williams, Antonio S.
;
Son, Sungwook
;
Walsh, Patrick
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012519180
Saved in:
5
Corporate
rebranding
: an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
6
Rebranding
: review, conceptualization, and research propositions
Liu, Richie L.
;
Sprott, David E.
;
Joireman, Jeff
; …
- In:
Future-focused strategic marketing
,
(pp. 129-158)
.
2019
Persistent link: https://www.econbiz.de/10012165342
Saved in:
7
Destination branding through social media : juxtaposition of foreign influencer's narratives and state's presentation on the event of Pakistan Tourism Summit 2019
Nazir, Farhad
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 428-448
Persistent link: https://www.econbiz.de/10014338507
Saved in:
8
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
9
Sport
rebranding
: the effect of different degrees of sport logo redesign on brand attitude and purchase intention
Williams, Antonio S.
;
Son, Sungwook
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 155-172
Persistent link: https://www.econbiz.de/10012797847
Saved in:
10
Brand equity retention after
rebranding
: a resource-based perspective
Beise-Zee, Rian
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10013170637
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