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  • Search: subject:"recency-frequency-monetary value analysis"
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Beziehungsmarketing 1 CRM 1 Customer value 1 Kundenwert 1 Logistics 1 Logistics provider 1 Logistik 1 Logistikunternehmen 1 Relationship marketing 1 Software development 1 Softwareentwicklung 1 customer lifetime value estimation 1 customer relationship management 1 customer retention 1 logistics industry 1 recency-frequency-monetary value analysis 1 segmentation 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Paul, Lithiya 1 Ramanan, T. Radha 1
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International journal of applied management science 1
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An RFM and CLV analysis for customer retention and customer relationship management of a logistics firm
Paul, Lithiya; Ramanan, T. Radha - In: International journal of applied management science 11 (2019) 4, pp. 333-351
Persistent link: https://www.econbiz.de/10012160427
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