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  • Search: subject:"recognition"
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Year of publication
Subject
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Advertising effects 9,916 Werbewirkung 9,916 Consumer behaviour 5,410 Konsumentenverhalten 5,409 Werbung 5,127 Advertising 5,107 Online-Marketing 2,300 Internet marketing 2,297 Brand management 1,434 Markenführung 1,433 Markenimage 1,339 Brand image 1,331 Theorie 1,240 Theory 1,239 Social Web 1,063 Social web 1,063 Brand 1,030 Markenartikel 1,027 Marketing management 813 Marketingmanagement 813 Pattern recognition 793 Mustererkennung 771 Emotion 677 Celebrity endorsement 629 Celebrity-Werbung 629 USA 591 United States 582 Experiment 550 Deutschland 509 Germany 503 Zielgruppe 461 Target group 456 Beziehungsmarketing 429 Relationship marketing 428 advertising 412 Fernsehwerbung 400 Television advertising 400 Viral marketing 378 Virales Marketing 378 Cognition 369
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Online availability
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Undetermined 5,685 Free 2,804 CC license 244 Digitizable 2
Type of publication
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Article 10,004 Book / Working Paper 3,137 Journal 25 Other 10
Type of publication (narrower categories)
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Article in journal 8,294 Aufsatz in Zeitschrift 8,294 Aufsatz im Buch 825 Book section 825 Graue Literatur 722 Non-commercial literature 722 Working Paper 688 Arbeitspapier 595 Hochschulschrift 360 Thesis 263 research-article 120 Collection of articles of several authors 88 Sammelwerk 88 Article 86 Conference paper 81 Konferenzbeitrag 81 Aufsatzsammlung 61 Case study 48 Fallstudie 48 Konferenzschrift 31 Bibliografie enthalten 28 Bibliography included 28 Lehrbuch 28 Collection of articles written by one author 22 Sammlung 22 Textbook 22 Ratgeber 21 Guidebook 18 case-report 17 Reprint 13 Systematic review 12 Übersichtsarbeit 12 review-article 11 Conference proceedings 10 Bibliografie 9 conceptual-paper 8 Congress Report 7 Mehrbändiges Werk 7 Multi-volume publication 7 viewpoint 7
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Language
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English 11,726 German 942 Undetermined 476 French 17 Spanish 9 Italian 5 Lithuanian 2 Polish 2 Russian 2 Swedish 2 Japanese 1 Portuguese 1 Romanian 1 Slovenian 1
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Author
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Gierl, Heribert 61 Pelsmacker, Patrick de 61 Esch, Franz-Rudolf 37 Septianto, Felix 34 Dens, Nathalie 33 Eisend, Martin 33 Bauer, Hans H. 32 Diehl, Sandra 30 Taylor, Charles Raymond 29 Yoon, Hye Jin 28 Härdle, Wolfgang 27 Reijmersdal, Eva A. van 27 Hudders, Liselot 26 Bellman, Steven 25 Rosengren, Sara 25 Pauwels, Koen 24 Stafford, Marla Royne 24 Tucker, Catherine 24 Wilbur, Kenneth C. 24 Neckermann, Susanne 23 Terlutter, Ralf 23 Kaiser, Harry M. 22 Matthes, Jörg 22 Yoon, Sukki 22 Chang, Chingching 21 Dahlén, Micael 21 Franses, Philip Hans 21 Huber, Frank 19 Mueller, Barbara 19 Smit, Edith G. 19 Chan, Kara 18 Geuens, Maggie 18 Kennedy, Rachel 18 Roy, Subhadip 18 Tellis, Gerard J. 18 Varan, Duane 18 Jerath, Kinshuk 17 Phau, Ian 17 Cauberghe, Verolien 16 Dekimpe, Marnik G. 16
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Institution
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National Bureau of Economic Research 32 Springer Fachmedien Wiesbaden 21 International Monetary Fund (IMF) 15 International Monetary Fund 13 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 11 HAL 10 Institute for the Study of Labor (IZA) 10 IGI Global 8 Université Paris-Dauphine (Paris IX) 8 Arbeitsgemeinschaft Media-Analyse 7 Media-Micro-Census GmbH <Frankfurt, Main> 7 Philippine Institute for Development Studies (PIDS), Government of the Philippines 6 Erasmus Research Institute of Management 5 Fachhochschule Reutlingen / European School of Business 5 International Labour Organization (ILO), United Nations 5 Trade and Agriculture Directorate, Organisation de Coopération et de Développement Économiques (OCDE) 5 Advertising Research Foundation 4 CESifo 4 Deutsche Werbewissenschaftliche Gesellschaft 4 Institute for International Economic Policy (IIEP), Elliott School of International Affairs 4 OECD 4 Springer Gabler <Firma> 4 Centre for Economic Performance, LSE 3 Deutsche Arbeitsgemeinschaft für Mustererkennung 3 ESRC Centre for Business Research 3 Faculteit Economie en Bedrijfskunde, Universiteit Gent 3 Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen 3 IP Deutschland GmbH <Köln> 3 London School of Economics (LSE) 3 National Research University Higher School of Economics 3 Shaker Verlag 3 Technische Universität Braunschweig 3 Tinbergen Instituut 3 United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly 3 eSocialSciences 3 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 2 Books on Demand GmbH <Norderstedt> 2 C.E.P.R. Discussion Papers 2 Center for Research in Economics, Management and the Arts (CREMA) 2 Department of Economics, University of Victoria 2
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Published in...
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Journal of business research : JBR 313 Journal of advertising research 289 International journal of advertising : the review of marketing communications 274 Journal of advertising : official publication of the American Academy of Advertising 239 International journal of advertising : the quarterly review of marketing communications 233 Journal of marketing communications 232 Psychology & marketing 157 Journal of retailing and consumer services 150 Marketing science 138 Journal of promotion management : JPM 137 Journal of promotion management : innovations in planning and applied research 106 International journal of internet marketing and advertising : IJIMA 90 European journal of marketing : EJM 80 Journal of current issues and research in advertising : JCIRA 76 Journal of marketing research : JMR 74 Journal of current issues and research in advertising 73 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 67 Asia Pacific journal of marketing and logistics 65 Health marketing quarterly 65 Management science : journal of the Institute for Operations Research and the Management Sciences 63 Marketing letters : a journal of research in marketing 63 European journal of operational research : EJOR 59 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 59 Journal of marketing 58 Marketing : ZFP ; journal of research and management 56 SpringerLink / Bücher 55 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 54 International journal of sports marketing & sponsorship 52 The journal of product & brand management 52 Young consumers : insight and ideas for responsible marketers 50 European journal of marketing 48 Journal of advertising 48 International journal of hospitality management 47 Marketing intelligence & planning 47 Journal of international consumer marketing 44 Journal of the Academy of Marketing Science 41 Tourism management : research, policies, practice 41 The journal of brand management : an international journal 39 Journal of global marketing 37 Cogent business & management 36
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Source
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ECONIS (ZBW) 12,096 RePEc 527 Other ZBW resources 278 EconStor 189 USB Cologne (EcoSocSci) 45 BASE 38 USB Cologne (business full texts) 2 ArchiDok 1
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Showing 1 - 10 of 13,176
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Policies and tools for comparing and recognising VET qualifications in Europe: An overview
Symeonidis, Vasileios; Blomqvist, Carita - 2025
recognition of VET qualifications. It explores the role of existing EU transparency tools, the methods used by national … support the development of a practically oriented framework for diverse recognition purposes in Europe. The findings highlight … using learning outcomes in recognition processes, as well as the potential of digitalisation and artificial intelligence to …
Persistent link: https://www.econbiz.de/10015608069
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Disability perspectives on biometric research in advertising
Timke, Edward - In: Journal of advertising 54 (2025) 5, pp. 732-748
Persistent link: https://www.econbiz.de/10015532065
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Automated emotion recognition in marketing research : a systematic literature review of current image and video-based methods
Bohorquez Camacho, Laura Daniela; Lichters, Marcel; … - Otto-von-Guericke-Universität Magdeburg / Fakultät … - 2025
This study reviews the recent literature on Automated Emotion Recognition (AER), focusing on image and video …
Persistent link: https://www.econbiz.de/10015372669
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Essays on inequality and ageing
Mazza, Jan - 2025
Persistent link: https://www.econbiz.de/10015409983
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Beyond recognition : the foundation of the next generation of AI-driven facial technologies and the marketing perspective
Ademi, Lutfije; Ramadani, Veland; Zeqiri, Jusuf - In: ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 11 (2025) 1, pp. 1-15
From a specialised biometric technique, face recognition technology has quickly become a commonplace part of artificial … recognition. It charts the evolution of robust, scalable models utilising triplet loss, transformer-based architectures, and … discussing ethical issues and new regulatory systems. The study also looks at how facial recognition is used in marketing …
Persistent link: https://www.econbiz.de/10015627615
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Process Mining mit Fahrzeugdaten: Von Sensordaten zu Prozessmodellen
Rybinski, Fabian; Schiefer, Gunther - In: HMD Praxis der Wirtschaftsinformatik 62 (2025) 4, pp. 897-920
vehicle and external data sources, recognition of driving activities, and the generation of process models through process …
Persistent link: https://www.econbiz.de/10015485933
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Repetition-based impairment effects : when advertising repetition reduces recognition memory for competitor brands
Jin, Hyun Seung; Weeks, Clinton S.; Whang, Yun-Oh; Kim, … - In: European journal of marketing 59 (2025) 13, pp. 120-145
Persistent link: https://www.econbiz.de/10015561273
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State of the Art of Audio- and Video-Based Solutions for AAL
Aleksic, Slavisa; Atanasov, Michael; Agius, Jean Calleja; … - 2022
) emotional state recognition, (iv) food intake monitoring, activity and behaviour recognition, (v) activity and personal … assistance, (vi) gesture recognition, (vii) fall detection and prevention, (viii) mobility assessment and frailty recognition …
Persistent link: https://www.econbiz.de/10013166087
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Special issue: contributions of biometrics to advertising research
2025
Persistent link: https://www.econbiz.de/10015532053
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Introduction to special issue on contributions of biometrics to advertising research
Potter, Robert F.; Read, Glenna L.; Bellman, Steven - In: Journal of advertising 54 (2025) 5, pp. 597-601
Persistent link: https://www.econbiz.de/10015532056
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