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  • Search: subject:"recognition"
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Year of publication
Subject
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Advertising effects 9,706 Werbewirkung 9,706 Consumer behaviour 5,281 Konsumentenverhalten 5,280 Werbung 5,005 Advertising 4,985 Online-Marketing 2,257 Internet marketing 2,254 Brand management 1,403 Markenführung 1,402 Markenimage 1,304 Brand image 1,296 Theorie 1,216 Theory 1,215 Social Web 1,024 Social web 1,024 Brand 1,004 Markenartikel 1,001 Marketing management 800 Marketingmanagement 800 Pattern recognition 774 Mustererkennung 755 Emotion 653 Celebrity endorsement 615 Celebrity-Werbung 615 USA 588 United States 579 Experiment 536 Deutschland 508 Germany 502 Zielgruppe 458 Target group 453 Beziehungsmarketing 411 Relationship marketing 410 advertising 409 Fernsehwerbung 397 Television advertising 397 Viral marketing 365 Virales Marketing 365 Cognition 361
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Online availability
All
Undetermined 5,453 Free 2,715 CC license 222
Type of publication
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Article 9,776 Book / Working Paper 3,079 Journal 25 Other 10
Type of publication (narrower categories)
All
Article in journal 8,097 Aufsatz in Zeitschrift 8,097 Aufsatz im Buch 824 Book section 824 Graue Literatur 699 Non-commercial literature 699 Working Paper 663 Arbeitspapier 574 Hochschulschrift 357 Thesis 263 research-article 120 Collection of articles of several authors 88 Sammelwerk 88 Conference paper 80 Konferenzbeitrag 80 Article 77 Aufsatzsammlung 55 Case study 48 Fallstudie 48 Konferenzschrift 30 Bibliografie enthalten 28 Bibliography included 28 Lehrbuch 27 Collection of articles written by one author 22 Sammlung 22 Textbook 22 Ratgeber 21 Guidebook 18 case-report 17 Reprint 13 Systematic review 12 Übersichtsarbeit 12 review-article 11 Conference proceedings 10 Bibliografie 9 conceptual-paper 8 Congress Report 7 Mehrbändiges Werk 7 Multi-volume publication 7 viewpoint 7
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Language
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English 11,443 German 940 Undetermined 476 French 17 Spanish 8 Italian 5 Lithuanian 2 Polish 2 Russian 2 Swedish 2 Japanese 1 Portuguese 1 Romanian 1 Slovenian 1
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Author
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Gierl, Heribert 61 Pelsmacker, Patrick de 61 Esch, Franz-Rudolf 37 Septianto, Felix 34 Dens, Nathalie 33 Bauer, Hans H. 32 Eisend, Martin 32 Diehl, Sandra 30 Taylor, Charles Raymond 29 Yoon, Hye Jin 28 Härdle, Wolfgang 27 Reijmersdal, Eva A. van 27 Hudders, Liselot 26 Bellman, Steven 25 Rosengren, Sara 25 Pauwels, Koen 24 Tucker, Catherine 24 Wilbur, Kenneth C. 24 Neckermann, Susanne 23 Stafford, Marla Royne 23 Terlutter, Ralf 23 Kaiser, Harry M. 22 Matthes, Jörg 22 Yoon, Sukki 22 Chang, Chingching 21 Dahlén, Micael 21 Franses, Philip Hans 21 Huber, Frank 19 Mueller, Barbara 19 Smit, Edith G. 19 Chan, Kara 18 Geuens, Maggie 18 Kennedy, Rachel 18 Roy, Subhadip 18 Tellis, Gerard J. 18 Varan, Duane 18 Jerath, Kinshuk 17 Phau, Ian 17 Cauberghe, Verolien 16 Dekimpe, Marnik G. 16
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Institution
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National Bureau of Economic Research 32 Springer Fachmedien Wiesbaden 21 International Monetary Fund (IMF) 15 International Monetary Fund 13 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 11 HAL 10 Institute for the Study of Labor (IZA) 10 IGI Global 8 Université Paris-Dauphine (Paris IX) 8 Arbeitsgemeinschaft Media-Analyse 7 Media-Micro-Census GmbH <Frankfurt, Main> 7 Philippine Institute for Development Studies (PIDS), Government of the Philippines 6 Erasmus Research Institute of Management 5 Fachhochschule Reutlingen / European School of Business 5 International Labour Organization (ILO), United Nations 5 Trade and Agriculture Directorate, Organisation de Coopération et de Développement Économiques (OCDE) 5 Advertising Research Foundation 4 CESifo 4 Deutsche Werbewissenschaftliche Gesellschaft 4 Institute for International Economic Policy (IIEP), Elliott School of International Affairs 4 OECD 4 Springer Gabler <Firma> 4 Centre for Economic Performance, LSE 3 Deutsche Arbeitsgemeinschaft für Mustererkennung 3 ESRC Centre for Business Research 3 Faculteit Economie en Bedrijfskunde, Universiteit Gent 3 Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen 3 IP Deutschland GmbH <Köln> 3 London School of Economics (LSE) 3 National Research University Higher School of Economics 3 Shaker Verlag 3 Technische Universität Braunschweig 3 Tinbergen Instituut 3 United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly 3 eSocialSciences 3 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 2 Books on Demand GmbH <Norderstedt> 2 C.E.P.R. Discussion Papers 2 Center for Research in Economics, Management and the Arts (CREMA) 2 Department of Economics, University of Victoria 2
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Published in...
All
Journal of business research : JBR 306 Journal of advertising research 289 International journal of advertising : the review of marketing communications 274 Journal of advertising : official publication of the American Academy of Advertising 239 International journal of advertising : the quarterly review of marketing communications 233 Journal of marketing communications 232 Psychology & marketing 157 Journal of retailing and consumer services 150 Journal of promotion management : JPM 137 Marketing science 135 Journal of promotion management : innovations in planning and applied research 100 International journal of internet marketing and advertising : IJIMA 90 European journal of marketing : EJM 80 Journal of current issues and research in advertising : JCIRA 76 Journal of marketing research : JMR 74 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 67 Health marketing quarterly 65 Journal of current issues and research in advertising 63 Management science : journal of the Institute for Operations Research and the Management Sciences 63 Marketing letters : a journal of research in marketing 63 European journal of operational research : EJOR 59 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 59 Journal of marketing 56 Marketing : ZFP ; journal of research and management 56 SpringerLink / Bücher 55 Asia Pacific journal of marketing and logistics 54 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 54 The journal of product & brand management 52 Young consumers : insight and ideas for responsible marketers 50 Journal of advertising 48 European journal of marketing 47 International journal of hospitality management 47 Marketing intelligence & planning 45 International journal of sports marketing & sponsorship 43 Journal of international consumer marketing 43 Journal of the Academy of Marketing Science 41 Tourism management : research, policies, practice 41 The journal of brand management : an international journal 39 Journal of global marketing 37 Cogent business & management 35
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Source
All
ECONIS (ZBW) 11,823 RePEc 527 Other ZBW resources 278 EconStor 176 USB Cologne (EcoSocSci) 45 BASE 38 USB Cologne (business full texts) 2 ArchiDok 1
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Showing 1 - 10 of 12,890
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Disability perspectives on biometric research in advertising
Timke, Edward - In: Journal of advertising 54 (2025) 5, pp. 732-748
Persistent link: https://www.econbiz.de/10015532065
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Essays on inequality and ageing
Mazza, Jan - 2025
Persistent link: https://www.econbiz.de/10015409983
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Process Mining mit Fahrzeugdaten: Von Sensordaten zu Prozessmodellen
Rybinski, Fabian; Schiefer, Gunther - In: HMD Praxis der Wirtschaftsinformatik 62 (2025) 4, pp. 897-920
vehicle and external data sources, recognition of driving activities, and the generation of process models through process …
Persistent link: https://www.econbiz.de/10015485933
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Automated emotion recognition in marketing research : a systematic literature review of current image and video-based methods
Bohorquez Camacho, Laura Daniela; Lichters, Marcel; … - Otto-von-Guericke-Universität Magdeburg / Fakultät … - 2025
This study reviews the recent literature on Automated Emotion Recognition (AER), focusing on image and video …
Persistent link: https://www.econbiz.de/10015372669
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State of the Art of Audio- and Video-Based Solutions for AAL
Aleksic, Slavisa; Atanasov, Michael; Agius, Jean Calleja; … - 2022
) emotional state recognition, (iv) food intake monitoring, activity and behaviour recognition, (v) activity and personal … assistance, (vi) gesture recognition, (vii) fall detection and prevention, (viii) mobility assessment and frailty recognition …
Persistent link: https://www.econbiz.de/10013166087
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Special issue: contributions of biometrics to advertising research
2025
Persistent link: https://www.econbiz.de/10015532053
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Introduction to special issue on contributions of biometrics to advertising research
Potter, Robert F.; Read, Glenna L.; Bellman, Steven - In: Journal of advertising 54 (2025) 5, pp. 597-601
Persistent link: https://www.econbiz.de/10015532056
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Biometric technology : Part 1: A paradigm shift in identity management and security technologies
European Union Agency for the Operational Management of … - 2024
Automated biometric recognition technology, or simply 'biometrics', appeared in the 1960s as a paradigm shift to the …
Persistent link: https://www.econbiz.de/10015275741
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Digital identification and pattern recognition capabilities using machine learning methods, navigation systems, and video surveillance
Marchenko, Olena; Viunenko, Oleksandr; Nechai, Ihor - In: Technology audit and production reserves 1 (2024) 2/75, pp. 6-13
Persistent link: https://www.econbiz.de/10014497309
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A comprehensive view of biometric payment in retailing : a complete study from user to expert
Zarco, Carmen; Giráldez-Cru, Jesús; Cordón, Oscar; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015098578
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