Search Results - subject:"recommendation behavior"

Recommend or not: A comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation

Gong, Xi Yun; Huang, Tao; Choo, Wei Chong - In: European Research on Management and Business Economics … 30 (2024) 1, pp. 1-18

' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word … customers' recommendation behavior. …

Persistent link: https://www.econbiz.de/10014525657

Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation

Kai Ding; Gong, Xi Yun; Huang, Tao; Choo, Wei Chong - In: European research on management and business economics 30 (2024) 1, pp. 1-18

' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word … customers' recommendation behavior. …

Persistent link: https://www.econbiz.de/10014518860