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Search: subject:"redemption restriction"
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Sales promotion
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Verkaufsförderung
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disutility
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promotion bundling
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redemption restriction
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regret aversion
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Janiszewski, Chris A.
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Li, Yuanyuan
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Liu, Yuanyuan
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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The anticipated regret of a lost opportunity : when adding a second-period incentive reduces the appeal of a one-period promotion
Li, Yuanyuan
;
Janiszewski, Chris A.
;
Liu, Yuanyuan
- In:
Journal of consumer psychology : JCP ; the official …
35
(
2025
)
1
,
pp. 139-149
Persistent link: https://www.econbiz.de/10015358350
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