Liu, Jiaming; Wu, Chong; Su, Tianyi - In: Management Decision 55 (2017) 5, pp. 1006-1021
Purpose The purpose of this paper is to discuss the role of reference effect on newsvendor’s decision behavior in a … terms of newsvendor’s reference effect, loss aversion, product cost, and salvage price. Practical implications The research … policy and ordering quantity with the reference effect considering the strategic customers behavior. This model is also a …