„Reflection effect“ means, that people are risk averse if dealing with profits and risk seeking by challenging losses …

, propose that individuals display reflection effect, i.e. tend to be more risk-seeking in losses than gains. No such evidence …

’s reflection effect (i.e. the simultaneous choice of a sure gain and a risky loss). We expect that higher-UA consumers, seeking … certainty, will shun risk across both gains and losses such that their choices will be inconsistent with the reflection effect … reflection effect less frequently in a variety of settings (small/large stakes and within/between subjects comparisons …