Sammartino, Andre; Osegowitsch, Thomas - In: Multinational Business Review 21 (2013) 1, pp. 45-64
Purpose – The paper aims to motivate more rigorous theoretical and empirical specification of the home regionalization … dialogue among regionalization researchers. Design/methodology/approach – Contrasting the economizing and behavioral … perspectives on internationalization, the paper presents five different archetypes of the home‐regionalization phenomenon. These …