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Search: subject:"regulatory mode complementarity"
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How construal-regulatory mode fit increases social media sharing
Thuy Pham
;
Septianto, Felix
;
Mathmann, Frank
;
Jin, Hyun …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 668-687
Persistent link: https://www.econbiz.de/10014370573
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