Search Results - subject:"relational exchange"

The role of norms in early stages of business relationships: An action research approach

Ott, Christoph M. - In: jbm - Journal of Business Market Management 5 (2012) 4, pp. 215-243

Long-term business relationships between actors are a common mode of exchange in business markets. There has been increasing interest in the governance of long-term business relationships. However, little is known about governance issues in early stages of relationships. The goal of this paper...

Persistent link: https://www.econbiz.de/10010311108

The Growing Business of Mitigating Ecological Footprints

Durand, Aurélia L.; Sinclair-Desgagné, Bernard - Centre Interuniversitaire de Recherche en Analyse des … - 2012

Over the past decades, polluting firms and government bodies have come to rely increasingly on specialized suppliers for the necessary goods, technologies and services that would alleviate their environmental footprint. These suppliers now form a large and growing industry, the so-called...

Persistent link: https://www.econbiz.de/10011183766

The role of norms in early stages of business relationships: An action research approach

Ott, Christoph M. - In: jbm - Journal of Business Market Management 5 (2012) 4, pp. 215-243

Persistent link: https://www.econbiz.de/10010954478

Investigating consumer-brand relationships

Birk, Matthias Maximilian - 2010

Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...

Persistent link: https://www.econbiz.de/10009467259

What?s in a handshake? Exploring business-to-business relational exchange

Newman, Anouche; Lings, Ian; Lee, Nick - 2005

business-to-business relational exchange have been largely unsuccessful. We used 18 semi-structured, in-depth interviews with … managers from a wide range of industries to explain the business-to-business relational exchange construct. Analysis of the … data revealed that business-to-business relational exchange comprises five key dimensions. These are communication …

Persistent link: https://www.econbiz.de/10009483372