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Search: subject:"relational mediators"
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Beziehungsmarketing
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Relationship marketing
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relational mediators
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A client is a client is a client? : the role of personal bonds for effective relationship marketing within professional services
Weißhaar, Isabelle
-
2015
Persistent link: https://www.econbiz.de/10011346739
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The effects of relationship marketing on share of business : a synthesis and comparison of models
Vieira, Armando Luis
;
Winklhofer, Heidi
;
Ennew, Christine T.
- In:
Journal of business-to-business marketing
21
(
2014
)
2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010382578
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