EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"relational study"
Narrow search

Narrow search

Year of publication
Subject
All
relational study 2 Advertising 1 Advertising effects 1 Bibliometrics 1 Bibliometrie 1 Celebrity endorsement 1 Celebrity-Werbung 1 Consumer behaviour 1 Influencer 1 Internet marketing 1 Konsumentenverhalten 1 Online-Marketing 1 Quality management 1 Qualitätsmanagement 1 Six Sigma 1 Werbewirkung 1 Werbung 1 advertising persuasiveness 1 bibliographic coupling 1 bibliometric 1 celebrities 1 celebrity endorsement 1 co-citation 1 online influencers 1 science mapping 1
more ... less ...
Online availability
All
Undetermined 2
Type of publication
All
Article 2
Type of publication (narrower categories)
All
Article in journal 2 Aufsatz in Zeitschrift 2
Language
All
English 2
Author
All
Chan, Kara 1 Fan, Fei 1 Hernández-Lara, Ana-Beatriz 1 Niñerola, Angels 1 Sánchez-Rebull, María-Victoria 1
Published in...
All
Journal of promotion management : innovations in planning and applied research 1 Total quality management & business excellence 1
Source
All
ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei; Chan, Kara - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
Cover Image
Mapping the field : relational study on Six Sigma
Niñerola, Angels; Sánchez-Rebull, María-Victoria; … - In: Total quality management & business excellence 32 (2021) 11, pp. 1182-1200
Persistent link: https://www.econbiz.de/10012607235
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...