a mediator to the concept of perceived risk reduction to enhance the relationship commitment. The findings show that the … common concept of risk reduction to enhance the relationship commitment is overrated. In detail, the results show first, that … the influence of trust on the relationship commitment is decisive instead of reducing perceived risk by the customer. The …

into trust and relationship commitment. An empirical study is conducted testing the nomological research model consists of … impact relationship commitment only via the clients' trust, but not directly. Influence of functional quality is stronger on …

Purpose – This paper aims to examine the causal influences on the construct, relationship commitment. A better … equation modeling approach was used. Findings – Relationship commitment is understood as dependent on positive affective … commitment. Satisfactory relationship commitment has positive effects on loyalty. Originality/value – Effects of voluntary …

innovativeness. In addition, both transaction-specific investments (TSIs) and relationship commitment have a positive moderating … effect of managerial guanxi on new product innovativeness, whereas relationship commitment reduces such an effect. The …

relationship commitment among life insurance buyers in India. Earlier research on service quality has revealed five key dimensions … influences consumer’s trust and relationship commitment. Earlier studies have explored organizational shared values on consumer … trust and relationship commitment but no study in Indian context reveals how salesperson characteristics affect consumer …

In this study, we conducted two experiments to examine the effect of relationship commitment on the reaction of …

, relationship commitment, and loyalty. Design/methodology/approach – A survey with 480 qualified observations from department store …; customers with a positive relationship quality impact their relationship commitment; the higher the relationship commitment, the …

, customer trust and relationship commitment, but these studies have focused almost exclusively on complex services, such as …